BAYSIDE RETIREMENT SERVICES
Branding, Product Design, Identity Design
Bayside Retirement Services is a project that explores how a logo and branding elements can increase traffic to a website while also creating more opportunities to close deals with clients.
The logo that Bayside Retirement Services was using looks relatively unprofessional, and it doesn't fully represent the sentiments of the Bayside Retirement Services team. The delivery of the current logo contains too many pieces through one design, causing visual clutter.
The goal of the project was to bring imagery from the client's location into the design to further target their locale demographic. We did this in a simple and effective way by using icons that represent the tropical nature of Florida and adopting a font that demonstrates clarity.
Original Bayside Insurance Logo
Logo Iterations
Logo Variations
Facebook & LinkedIn Post Examples
Stationary
Promotional Material